Tamba logo - Twins and Multiple Births Association

Saving lives, supporting families

Job Vacancies

Digital Marketing Manager

Job Description 

Salary Grade: £30,000 Full time salary

Responsible to: Head of Communications

Hours: 37 hours per week (Full time preferred but flexible working or part time considered)

Location: Aldershot, Hampshire

Annual leave: 28 days p.a. plus statutory bank holidays (Pro rata)


To apply please email a cover letter and CV to Nikki Roberts by 19th October.

For an informal chat or for more information, please call Nikki on 01252 332344


About Tamba

Tamba has been in existence for 40 years and is the largest charity of its kind in the world.  We provide support, help and advice to 10,000s of families each year. 

Our families face some unique challenges and we want someone who can successfully help tell their story.  For instance, they face much higher risks during pregnancy and birth with an almost 50:50 chance that one or more babies will end up in neonatal care.  Our mothers face twice the likelihood of developing postnatal depression, can find themselves isolated and experience higher rates of relationship breakdown.  Mothers find it harder to return to work and our families tend to have less disposable income and a considerable proportion experience real material hardship.

It’s a really exciting time to join the charity. We’ve just kicked off a digital transformation which will help us to reach even more families. If you want to lead and champion digital communications then please do apply.  It will be a challenge but should be rewarding and fun.

Job description

Responsible to: Head of Communications 

Purpose: To champion the digital transformation within the charity with a particular focus on the website

Responsibilities include:

  • Develop our digital marketing strategy, supporting the existing communications strategy. Manage implementation and ongoing actions.
  • Provide expertise and advice on external digital/social innovation and best practice, making recommendations about how Tamba can make the most of digital opportunities to better support our audiences.
  • Support the fundraising and membership team in maximising the fundraising and membership potential of the website and our other digital channels by advising on latest best practice.
  • Management of the design and build of a new website for the charity – to include optimisation of the user journey
  • Manage ongoing website changes ensuring building an ‘internal agency’ to manage workflow
  • Manage google analytics to make recommendations on how to improve our site and marketing of our information including SEO. Regularly develop analysis and reporting to inform future planning.
  • Lead on Google Adwords including the management of the external contractor.
  • Oversee the management of the charity newsletter and the email marketing strategy.
  • Develop written and design content for the charity
  • Line management for the Email Marketing Officer and the Digital Officer
  • Deputise for the Head of Communications and a willingness to undertake a broad range of activities as the role dictates
  • Undertake any other duties at the discretion of the Head of Communications

Person specification experience

  • Writing for different audiences/ contexts
  • Experience of digital marketing including social media, google analytics, google ad words and website
  • Ability to edit/develop content for websites

Knowledge and understanding

  • Previous experience of working in a digital marketing role 
  • Previous experience of managing people
  • Edit/develop content for website
  • Familiarity with Twitter, Facebook and other social media channels
  • Awareness of the issues facing multiple birth families
  • Experience of increasing online traffic


  • Excellent verbal communication skills
  • Excellent writer
  • Strong website editing skills
  • Strong administration skills
  • Able to use initiative and solve problems independently
  • Able to work under pressure and manage multiple deadlines
  • Strong IT skills including using Microsoft Office, working with images and creating online content 
  • Strong organisational skills


  • Confident and enthusiastic
  • Flexible, team player
  • Committed to working in communications
  • A commitment to diversity and equality
  • A clear interest in families with twins, triplets or more


Criteria (Key: Essential = E, Desirable = D)


Good academic record up to degree, or equivalent E


Previous role in a Digital Communications  E

Website Content Management System inputting E

Previous knowledge of Google Analytics, Google Adwords and other digital tools E


Excellent planning, organisational and project management skills (including attention to detail) E

Excellent written communication skills E

Excellent interpersonal skills, including oral communication, presentation and networking E

Computer literacy, MS Office Suite E

Strong negotiation and diplomacy skills E

Ability to manage cross departmental development projects E

Ability to demonstrate a high level of commitment as well as problem solving skills E

Ability to maintain high levels of confidentiality as appropriate E


Medical, family, finances, PR and media D

Website Content Management System inputting E

Research techniques D

Knowledge of multiple births D

Personal Qualities

Goal-orientated E

Enjoys working within a team E

Ability to prioritise a demanding workload in a pressurised environment and meet strict deadlines E

Friendly and professional approach towards colleagues E

Interest in families and children E

Applicants for this role must be eligible to work legally in the United Kingdom. If you do not have the necessary permissions to do so, unfortunately we are unable to consider your application.



Please keep an eye on this page and Charity Jobs for the latest information on any future vacancies.



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