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Saving lives, supporting families

Cause related marketing

Business in the Community defines Cause-related Marketing as:

“A commercial activity by which business and charities form a partnership with each other to market an image, product or service for mutual benefit.”

Some of our current corporate partners support us in this way.  For example for every on-line sale of its products, one of our corporate partners, Morrck, donates £1 to Tamba. 

There is a strong business case for CRM programmes to engage your consumers and make a difference to your bottom line:

  • 86% of consumers agree that when price and quality are equal they are more likely to buy a product associated with a worthy cause

  • Two out of three people want more businesses to run CRM programmes

  • 87% of employees whose companies have a CRM programme feel a strong sense of loyalty to their companies.(source: Cone/Rope).

If you feel your company has a real synergy with our charity then a cause-related marketing partnership could work for you.

To explore this option further please email ShelleySmith@tamba.org.uk



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